MACROMICRO ENTERPRISE DEVELOPMENT

 


A NOVEL CONCEPT FOR SUSTAINING CHRISTIAN MINISTRIES IN DEVELOPING COUNTRIES
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Why The Name MMED?

Both macro and micro are commonly used terms in economics.  The term Micro Enterprise Development (MED) by definition involves very small amounts of money.  Macro enterprise involves large sums of money and mega enterprise involves huge sums of money. 

Macromicro is neither mega, macro nor micro.  In this instance macro is used as an adjective to
describe micro, suggesting that MMED involves large-small amounts of money.  And that is precisely the case.  The money involved in a macromicro venture would be significantly larger than the amount of money typically involved in a micro venture. 

On the other hand, it would be significantly less than the money involved in a macro project and insignificant compared to the money involved in a mega project.

 

How Does MMED Differ From Micro Enterprise Development (MED)?


                            
                                                 Women applaud and see rays of hope as they learn about MMED. 
Primarily, MED has targeted women and is often based on a small business loan and banking approach with no assurance that any of the profit from the business will accrue to the local church or to Christian ministries.  The target group generally has no visible means of financial support for the family


MMED targets men (but not at the exclusion of women) and is based on a partnership
approach that requires men to contribute (money or goods and services in kind) for pooling of their resources to develop a business that neither person could develop on his own.  The amount of money involved in a MMED project will most often be large enough to attract and hold the attention of men in most developing countries around the world.

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                                Potential business partners listening to a MMED presentation in St. Lucia (Caribbean) 
 

The MMED target group generally has some means of support but that support is most often not enough to allow the family to live above meager subsistence.  However, the concept will work equally well for those groups that have no visible means of support, by making use of loans, or other creative access to money, designed to allow the borrowers to become partners.